Research
September 2010
IDG is conducting a survey among a small, select group of marketing and agency decision makers. The purpose of the study is to gain a better understanding of technology marketing and advertising priorities and programs for 2011
ITworld, June 2010
Technology decision makers are turning to news and information suggested by peers on social or business networks. In a poll of 254 IT buyers, they spent on average about half a day per week reading recommended material. The respondents told ITworld that by a large margin they prefer to share IT content via email.
IDC, May 2010
In a recent survey, IDC found that more than a third of a company’s marketing budget goes to outsourced programs. With such a significant percentage, IDC has identified a handful of key considerations from agency selection to ongoing performance measurement and compensation.
IDC, May 2010
As the economy continues to recover and so do marketing budgets, most of the increased funding will flow into digital marketing. According to IDC CMO research, company websites, digital events, search, and email are expected to do well.
Industry Insights
Trends
What's the Next Game Changer in Digital Marketing?
Figuring out the next game changer in digital marketing is like handicapping a horse race.
Will it be Facebook's new location-based service that allows people to share their location by "checking in" to a place and letting friends know where they are - much like Foursquare and Gowalla?
At Connected Marketing Week, Talk Is Heated Around the Future of Display
Investment analysts, agency media buyers, and executives speaking here this week all agree on one thing: The resurgence of online display ads is real, and will proceed apace for the next several years. But they disagreed about nearly everything else.
New location-based Facebook service integrates with FourSquare, Yelp, and others.
Facebook CEO Mark Zuckerberg today announced the company's latest creation, a foray into the world of location-based services called Facebook Places.
Places is a smartphone-based service that takes on much of the functionality provided by existing services such as Foursquare and Yelp.
Marketing services drive B2B publisher growth, study finds
Business-to-business publishers that excel at marketing services are outperforming their competition, according to a new research from American Business Media, Booz & Company and the Association of National Advertisers.
ABM members that provide marketing services saw more revenue growth from 2007 to 2008 than those who didn't.
Tech Spheres Blog 
Apple and Google prepare for mobile ad war
CNN, 8/26/10 The mobile advertising business is puny. But don’t tell that to Google and Apple. Advertisers are on track to spend only $1 billion globally on mobile advertising this year, compared to $45 billion on all online ads, according to Sandeep Aggarwal, analyst at Caris & Co. So it might surprise some people that Google and Apple [...] Read the full post
Innovations
Not your father’s custom publishing
The “vendor as publisher” model once threatened to marginalize publishers’ role in connecting brand marketers with a target audience. Now, the fast-growing practice of custom media, aka content marketing, is providing a promising revenue stream for many media companies. Read more.
IDG Hits ‘Play’ On Syndicated Video Network
Online video continues to be a key growth driver in the Internet economy with double digit increases in ad revenue and a near-tripling in the number of videos streamed online over the past year. This insatiable appetite for video content is as true in the b2b space as it is in the consumer publishing segment. And so IDG TechNetwork is introducing a syndication program for the hours of video that IDG creates across its many properties. Read more.
Research for Market Insights and Marketing Advantage
Do you want to know what IT buyers think of your products or your competitors’? What your prospects think are most important product capabilities? How often do you check the web to see what’s being said about you and your competitors and plan a response. IDG Research Services helps companies survey, analyze, and respond to what is happening in their marketplaces. Learn more.
Twitter
IDGKnowledgeHub: Survey for Tech Marketers & Agency Decision Makers. Help us understand your advertising priorities & programs for 2011 http://bit.ly/9QJ9qf
IDGKnowledgeHub: Marketers are beginning to accept social media - 63% invest in social media marketing http://bit.ly/cCgbNc
IDGKnowledgeHub: RT @Computerworld: 6 useful Wi-Fi tools for Windows http://bit.ly/a9pEia
