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January 17, 2012Tablet advertising: Are ads run on iPad and other tablets more effective?TabTimes  Companies advertise for many reasons. To create or reinforce a favorable impression of their brand, for instance. But mainly...

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• Mobile Usage Soars For Internet, Ad Forecast To Hit $2.6B
• IDC Study Finds It Pays to Know Who Influences Mass Market App Trends
• Mobile marketing to ‘explode’ in 2012

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January 25, 2012Mobile Usage Soars For Internet, Ad Forecast To Hit $2.6BMediaPost  Tablets have become the consumer’s fourth screen, especially among those with smartphones. Techies with smartphones continue to use tablets...

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January 17, 2012Infographic: The (new) best time to post to social mediaragan.com Conventional social media wisdom suggests you should post your content during the peak times that people are using sites...

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• How to Prepare Your Business for Pinterest
• 
Community Managers Spend Most Time on Content Creation

• Cisco Links In, Take TV Campaign To Social Business Platform

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January 24, 2012
Community Managers Spend Most Time on Content Creation
Marketing Charts  Content creation (23%), is the most time consuming task for community managers, beating out Facebook engagement (19%) and...

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December 15, 2011B2B Lead-Generation Success: The Formula Of The Four Multiplescmo.com  My father used to say, “If you live long enough, you see history repeat itself.” After 30-plus years as...

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• Using Paid Media to Achieve Remarkable B2B Conversion Rates
• BtoB Media Business – Ad Targeting Voted Leading Data-Driven Marketing Activity
• B2B Lead-Generation Success: The Formula Of The Four Multiples

Research

January 14, 2012BtoB Media Business – Ad Targeting Voted Leading Data-Driven Marketing ActivityMarketing Charts  Ad targeting (placement/content) is projected to be the leading focal point of future data-driven marketing activity, with respondents...

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January 24, 2012www.newfulcrumpoint.com Delivers Customized Web Information for IT Buyers 
IDG news release FRAMINGHAM, Mass.–(EON: Enhanced Online News)–Dell, MediaCom, and IDG have produced a first-of-its-kind website for Dell:New Fulcrum Point (http://www.newfulcrumpoint.com) to enable IT...

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• www.newfulcrumpoint.com Delivers Customized Web Information for IT Buyers 

• Report: 31% of Display Ads Go Unseen
• Report: Online Ads To Beat Print Spend For First Time

Research

January 24, 2012www.newfulcrumpoint.com Delivers Customized Web Information for IT Buyers 
IDG news release FRAMINGHAM, Mass.–(EON: Enhanced Online News)–Dell, MediaCom, and IDG have produced a first-of-its-kind website for Dell:New Fulcrum Point (http://www.newfulcrumpoint.com) to enable IT...

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January 17, 2012IDC Launches Worldwide Business Analytics Software Tracker - Market Is Expected to Reach $33.9 Billion in 2012, Up 8.2% from 2011    IDC Press Release  FRAMINGHAM, Mass– International Data Corporation (IDC) today announced the launch of the industry’s first global...

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• Consumerization of IT is a Major Priority But Business Value and Security Still in Question
• The Consumerization of IT Helps Level the SMB Playing Field Across the World, IDC Says
• IDC Energy Insights Forecasts Lithium-Ion Battery Production to Grow Nearly 400% Worldwide

Research

January 25, 2012Consumerization of IT is a Major Priority But Business Value and Security Still in QuestionIDG Enterprise Press Release  Framingham, Mass.  – IDG Enterprise—the media company comprising CFOworld, CIO, CIO Executive Council, Computerworld, CSO, DEMO, InfoWorld,...

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January 19, 2012Why Macworld is still way cooler than CESAllVoices The two biggest annual year-opening tech shows are going in two very different directions. When the 2012 Macworld iWorld...

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• Google stirs up privacy hornet’s nest – With no opt-out option, Google plans to combine users’ data across services
• B2B Decision-Makers Diversify Digital Research – Search, mobile and video all important information sources
• How to Join the Ranks of Best-in-Class Content Marketers

Research

January 26, 2012Google stirs up privacy hornet’s nest – With no opt-out option, Google plans to combine users’ data across servicesComputerworld Computerworld - Google has whipped up a privacy brouhaha with a blog post announcing that the company is rewriting its privacy...